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Digital Product Passport (DPP) Guide 2025
Learn what a Digital Product Passport (DPP) is, why it matters, and how SMEs can comply with EU rules like ESPR and Green Claims in 2025 and beyond.
Learn what a Digital Product Passport (DPP) is, why it matters, and how SMEs can comply with EU rules like ESPR and Green Claims in 2025 and beyond.
🕒 Reading time: 6 minutes
📅 Updated: April 2025
Sustainability is no longer optional—it's becoming law.
The Digital Product Passport (DPP) is central to this shift. Designed to enable traceability, transparency, and circularity, DPPs are part of the EU’s strategy to build a more sustainable economy. For businesses—especially small and medium-sized enterprises (SMEs)—understanding and preparing for DPPs is key to staying compliant and competitive in 2025 and beyond.
This guide explains what DPPs are, why they matter, and how your business can start implementing them now.
A Digital Product Passport is a digital file that stores key information about a product’s entire lifecycle. This includes:
DPPs are part of the EU Ecodesign for Sustainable Products Regulation (ESPR) and will soon be mandatory for many product groups across textiles, electronics, batteries, and construction.
Think of it as a digital ID card for every product—linked to a 2D code (like a QR or DataMatrix code) that anyone can scan.
DPPs help businesses meet new sustainability laws like the ESPR and upcoming Green Claims Directive, which require proof behind environmental claims.
Buyers are demanding facts—not green slogans. A DPP allows consumers to verify sustainability claims instantly by scanning a product's code.
DPPs provide data that makes reuse, repair, and recycling easier. They help shift from a "take-make-dispose" model to a circular one.
DPPs reduce manual documentation and errors. By digitizing product info, businesses can streamline supply chains and compliance reporting.
A robust Digital Product Passport typically includes:
This structure is evolving under Delegated Acts of the ESPR (Articles 8–11), which will define exact data requirements for each product category.
Here’s how SMEs can prepare now:
The Digital Product Passport isn’t just a compliance tool—it’s a market advantage.
Businesses that start now will be ready for future regulations—and seen as leaders in sustainability and innovation.
Digital Product Passports are reshaping how we think about product information, supply chain transparency, and sustainability. For SMEs, DPPs are not only a legal requirement—they are an opportunity to gain consumer trust, simplify compliance, and join the circular economy.
🚀 Need help getting started?
Fluxy.One helps EU SMEs create and manage DPPs that are fully aligned with ESPR and GS1 standards.
👉 Get in touch with our team or visit www.fluxy.one to learn more.
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