Articles

Digital Product Passport (DPP) Guide 2025

Learn what a Digital Product Passport (DPP) is, why it matters, and how SMEs can comply with EU rules like ESPR and Green Claims in 2025 and beyond.

Circular economy concept with a large recycling symbol surrounded by EU-flagged sustainable products, electronics, textiles, and appliances — representing Digital Product Passports, eco-design, and EU Green Deal compliance in 2025.
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🕒 Reading time: 6 minutes
📅 Updated: April 2025

Table of Contents

  1. What Is a Digital Product Passport (DPP)?
  2. Why DPPs Matter
  3. Key Components of a DPP
  4. Implementing a DPP: Steps for Businesses
  5. The Future of DPPs
  6. Conclusion

Introduction

Sustainability is no longer optional—it's becoming law.
The Digital Product Passport (DPP) is central to this shift. Designed to enable traceability, transparency, and circularity, DPPs are part of the EU’s strategy to build a more sustainable economy. For businesses—especially small and medium-sized enterprises (SMEs)—understanding and preparing for DPPs is key to staying compliant and competitive in 2025 and beyond.

This guide explains what DPPs are, why they matter, and how your business can start implementing them now.

What Is a Digital Product Passport (DPP)?

A Digital Product Passport is a digital file that stores key information about a product’s entire lifecycle. This includes:

  • What it’s made from
  • Where it was made
  • How it can be repaired, reused, or recycled

DPPs are part of the EU Ecodesign for Sustainable Products Regulation (ESPR) and will soon be mandatory for many product groups across textiles, electronics, batteries, and construction.

Think of it as a digital ID card for every product—linked to a 2D code (like a QR or DataMatrix code) that anyone can scan.

Why DPPs Matter

1. Regulatory Compliance

DPPs help businesses meet new sustainability laws like the ESPR and upcoming Green Claims Directive, which require proof behind environmental claims.

2. Transparency & Consumer Trust

Buyers are demanding facts—not green slogans. A DPP allows consumers to verify sustainability claims instantly by scanning a product's code.

3. Circular Economy Enablement

DPPs provide data that makes reuse, repair, and recycling easier. They help shift from a "take-make-dispose" model to a circular one.

4. Operational Efficiency

DPPs reduce manual documentation and errors. By digitizing product info, businesses can streamline supply chains and compliance reporting.

Key Components of a DPP

A robust Digital Product Passport typically includes:

  • Product Identification
    Unique product codes (e.g., GTIN, serial number)
  • Material Composition
    Details on raw materials, chemicals, and components used
  • Sustainability Attributes
    Lifecycle CO₂ footprint, recyclability, energy usage, durability
  • Manufacturing & Supply Chain Data
    Locations, suppliers, ethical sourcing practices
  • Repair & Maintenance Guidelines
    Manuals, spare part availability, warranty info
  • End-of-Life Instructions
    How to dismantle, recycle, or dispose of the product responsibly

This structure is evolving under Delegated Acts of the ESPR (Articles 8–11), which will define exact data requirements for each product category.

Implementing a DPP: Steps for Businesses

Here’s how SMEs can prepare now:

  1. Assess Your Data
    What product data do you already have? What needs to be collected?
  2. Use Standard Frameworks
    Follow GS1 standards for identifiers and barcodes to ensure your data is interoperable across systems.
  3. Choose a Digital Platform
    Use a platform like Fluxy.One to create and manage Digital Product Passports. Ensure your tool supports EU regulatory formats.
  4. Involve Partners
    Talk to suppliers and distributors. You’ll need their cooperation to collect accurate product lifecycle data.
  5. Ensure Accessibility
    Make the DPP available to customers, retailers, and authorities via 2D codes on packaging or product tags.

The Future of DPPs

The Digital Product Passport isn’t just a compliance tool—it’s a market advantage.

Coming Soon:

  • Mandatory DPPs for textiles, electronics, batteries
  • Stricter audits of green claims under the Green Claims Directive
  • EU-wide enforcement of ESPR requirements by 2026

Businesses that start now will be ready for future regulations—and seen as leaders in sustainability and innovation.

Conclusion

Digital Product Passports are reshaping how we think about product information, supply chain transparency, and sustainability. For SMEs, DPPs are not only a legal requirement—they are an opportunity to gain consumer trust, simplify compliance, and join the circular economy.

🚀 Need help getting started?
Fluxy.One helps EU SMEs create and manage DPPs that are fully aligned with ESPR and GS1 standards.

👉 Get in touch with our team or visit www.fluxy.one to learn more.

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Digital Product Passport by Fluxy.One - EU regulations are evolving—Be ready, Be compliant, Win the market.