EU Wine Labelling 2024: Full Guide for Wineries

🕑 Reading time: 6 minutes
📅 Last updated: October 2024

Table of Contents

• What’s Changing and Why It Matters
• EU Regulation 2021/2117: Key Requirements
• Digital Labelling: Your QR Code Advantage
• Language Rules: What Article 15 of 11692011 Requires
• Non-Compliance Risks in 2024 and Beyond
• Future-Proof Your Wine Labelling with Fluxy.One

What’s Changing and Why It Matters

The EU wine industry is facing one of the most impactful labelling reforms in decades.

As of December 8, 2023, under EU Regulation 2021/2117, all wines and aromatized wines marketed in the EU must include:

• A nutritional declaration
• An ingredient list

These updates are part of the EU’s Common Agricultural Policy (CAP) and the Farm to Fork Strategy, focused on improving transparency, food safety, and informed consumer choices.

🔔 Important: These changes apply to everyone—from boutique organic wineries to large exporters. Compliance is not optional.

EU Regulation 2021/2117: Key Requirements

Here’s what wineries now need to display on the bottle or digitally:

Nutrition Declaration

You must declare the following values:

• Energy (kJ/kcal)
• Fat (and saturates)
• Carbohydrates (including sugars)
• Protein
• Salt

These can be shown on the physical label or digitally (e.g., via QR code).

Ingredient List

All ingredients must be listed in descending order by weight. Allergenic substances (e.g., sulfites) must still be printed directly on the bottle.

Digital Option: e-Labels

Thanks to Article 40a of Regulation (EU) No 1308/2013, most mandatory information can be shared electronically—except allergens.
QR codes (especially GS1 Digital Link formats) are the most efficient and future-proof way to do this.

Digital Labelling: Your QR Code Advantage

At Fluxy.One, we help wineries turn regulatory headaches into digital innovation.
Our platform uses GS1-compliant QR codes that support both EU wine rules and future Digital Product Passports (DPPs).

✅ Streamlined Compliance

Update regulatory data anytime—without reprinting bottles.

✅ Space-Saving Design

Free your label for design, storytelling, or branding by moving long lists and nutrition info online.

✅ Global Readiness

Prepare for the global transition to GS1 Digital Link barcodes by 2027.

✅ Consumer Engagement

Your QR code isn’t just for compliance—it can also link to:

• Winery stories
• Video tours
• Recipes
• Promotions or loyalty programs

All from one dynamic QR code.

Language Rules: What Article 15 of 1169/2011 Requires

🗣️ According to Article 15 of EU Regulation 1169/2011, all mandatory information—whether printed or digital—must be available in a language easily understood by consumers in the target market.

🌍 That’s why Fluxy.One automatically translates your digital labels into all 24 official EU languages, ensuring compliance and multilingual accessibility.

Non-Compliance Risks in 2025 and Beyond

With the EU producing 63% of the world’s wine and accounting for 70% of global wine exports, non-compliance isn't an option.
Ignoring these rules could lead to:

• ❌ Product withdrawal from shelves
• 💸 Financial penalties
• 🚫 Export/import barriers
• ⚠️ Reputational damage

Even non-EU markets like the U.S. are watching closely—similar regulations may be introduced globally.

Future-Proof Your Wine Labelling with Fluxy.One

At Fluxy.One, we help you turn compliance into opportunity:

🍇 QR Code Labelling Tools — Fully GS1-compliant
🌐 Multilingual e-labels — Translated automatically
📊 Nutrition & Ingredient Automation — Save time and avoid errors
✨ Custom Consumer Pages — Branded experiences with marketing content
🔄 DPP-Ready Platform — Align with upcoming EU-wide Digital Product Passports

Let’s make your wine labelling smarter, simpler, and future-ready—without sacrificing design or your brand story.

Ready to upgrade your wine labels?
Get in touch with our team and discover how digital QR code labelling can boost both compliance and customer experience.

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