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GPSR Compliance Guide 2024: EU Product Safety for Amazon & EU Marketplaces

Complete GPSR compliance roadmap for non-EU manufacturers. Get EU Responsible Person appointment, technical documentation, 10-year storage, and launch compliant products on Amazon, Shopify & EU marketplaces by December 13, 2024.

GPSR compliance roadmap: EU Responsible Person, technical documentation, CE marking, and marketplace launch - Fluxy.One handles the complexity

Don't Let GPSR Block Your Holiday Sales to Europe!

Starting December 13, 2024, every non-food product sold across the EU on Amazon, Shopify, eBay, or any retailer must comply with the new General Product Safety Regulation (GPSR). It applies whether you're selling electronics, textiles, toys, furniture, FMCG, or almost any consumer product you can think of.

Miss the deadline? Your products come down. No tenders. No market access. No sales.

But here's the good news: Fluxy.One GPSR Shield handles the complexity while you focus on selling.

What GPSR Demands (and Why It Matters)

Under GPSR, every product must:

- Have a Responsible Person (RP) based in the EU—a legal contact for regulators
- Include clear safety information and instructions in local EU languages
- Display proper labeling including contact details, product identifiers, and warnings
- Be backed by technical documentation proving safety (kept for 10+ years)
- Have traceability data so regulators can track it

The regulation isn't bureaucratic theater—it's genuine consumer protection. But for manufacturers outside the EU or growing e-commerce teams, it's a compliance mountain.

That's where we come in.

What Fluxy.One GPSR Shield Delivers

✓ We Become Your EU Responsible Person

Fluxy.One acts as your legally compliant Responsible Person. We're your official EU contact, registered and ready to field regulator inquiries. This service is available only to companies that have passed KYB (Know Your Business) verification and have a documented business history—ensuring we work only with serious operators.

What we handle:
- Serve as the legal contact point for EU market surveillance authorities
- Respond to regulatory inquiries on your behalf
- Manage all compliance-related communications

✓ We Generate Your Complete Compliance Documentation

We don't just create one document—we build your entire GPSR technical file, which includes:

Mandatory documents we prepare:

- Declaration of Conformity – Your formal statement that the product meets EU safety standards
- Risk Assessment & Technical File – A detailed analysis of product hazards, how you've eliminated or mitigated them, and proof (test reports, certifications)
- Instructions for Use (IFUs) – Clear, step-by-step guidance in all required EU languages (27+)
- Safety Labels & Warnings – Formatted for your product category (with CE marking where applicable)
- Bill of Materials (BOM) – Complete product composition
- Traceability Information – Manufacturer, importer, distributor contacts
- Test Reports & Certifications – Relevant standards compliance (EN 71 for toys, EN 62368 for electronics, RoHS, etc.)
- Proof of Responsible Person Appointment – Your official GPSR compliance certificate

All documents are print-ready and available in all EU languages.

✓ We Securely Store Everything for 10+ Years

Your technical documentation must be kept accessible for 10 years after product launch – that's the law. We maintain a secure, encrypted repository in EU data centers, fully GDPR compliant. If regulators request your files, they're instantly available. No scrambling. No missing records.

✓ We Automate Content Translation

Your safety instructions don't just need to exist—they need to be in the language of every EU market where your product sells. We automatically translate all compliance content into 24+ EU languages, ensuring accessibility for regulators, retailers, and consumers.

✓ We Help You Print & Apply New Labels—Without the Labor

Here's what we do: Generate print-ready PDF files for all your labels and safety instructions, formatted for standard label stock and industry specifications.

Here's what we don't do: We don't physically re-label products on your warehouse shelves.

Here's what we offer instead: As a Fluxy client, you gain access to exclusive discounts and preferred rates with our network of certified EU printing partners. You can either:
- Use their services to print and apply labels to existing stock in FBA, 3PL, or your warehouse
- Handle printing in-house and apply labels yourself
- Coordinate with your 3PL directly using our partner network

This flexibility lets you manage re-labeling efficiently without hidden costs or surprises.

✓ Tiered Pricing for Every Business Size

- Micro Starter (€999/year): 1–10 SKUs, full GPSR RP services, documentation, and 10-year hosting
- Pro Small (€1,499/year): 11–20 SKUs
- Pro Medium (€2,499+/year): 21-50 SKUs
- Pro Large (€3,499+/year): 51+ SKUs

Each bundle includes:
- EU Responsible Person appointment
- Complete technical file preparation
- 27+ language translation
- 10+ year secure document storage
- Access to printing partner discounts
- Quarterly compliance updates

Setup is fast: Once you pass KYB verification and provide product information, we can activate your GPSR compliance within 24 hours.

Critical Distinction: What Fluxy.One Doesn't Do

Fluxy.One does NOT physically re-label inventory on your shelves.

We understand this is a common question. Here's the reality:

- We generate all the legally compliant label files you need
- We provide access to certified printing partners with special pricing
- You (or your logistics partner) handle the physical application

This separation keeps costs transparent and gives you control over the process. Whether you work with our partners or your own print vendor, you're equipped with professional-grade files and expert guidance.

Your GPSR Compliance Checklist: 7 Steps to Selling Freely in Europe

Follow this roadmap to launch legally compliant products across the EU, including Amazon, Shopify, eBay, and traditional retailers.

Step 1: Verify Your Product Scope

What to do: Confirm your product isn't exempt from GPSR.

GPSR applies to: Electronics, toys, textiles, furniture, home goods, sporting equipment, cosmetics containers, FMCG (packaged goods), apparel, and 90% of consumer products.

GPSR does NOT apply to: Food, medicine, living plants/animals, aircraft, antiques, and products marked "to be repaired before use."

Who helps: We assess this for you during onboarding.

Step 2: Complete KYB Verification

What to do: Provide business documentation proving your company's legitimacy.

Required: Company registration, tax ID, business history, beneficial ownership details, and proof of operational activity (recent invoices, contracts, or banking records).

Why: GPSR enforcement requires that Responsible Persons are trustworthy operators. KYB protects both regulators and your business.

Timeline: 2–5 business days

Step 3: Compile Your Product Information

What to do: Gather all product details.

Provide to Fluxy:
- Product name, description, and category
- Intended use and target consumer (adults, children, elderly, etc.)
- Materials and composition (BOM)
- Relevant test certificates or compliance reports you already have
- Any existing instruction manuals or safety documentation
- Manufacturer and importer contact details
- Product images (including packaging, labels, hazard warnings)

Timeline: 1–3 days

Step 4: Fluxy Prepares Your Technical File

What we do:
- Analyze your product for safety hazards
- Research applicable EU safety standards and directives
- Identify missing test reports or certifications
- Prepare your Declaration of Conformity
- Draft risk assessments and mitigation strategies
- Create Instructions for Use in all required EU languages
- Design compliant labels with CE marking (where applicable)
- Compile everything into your 10-year archival file

Timeline: 1–3 days (standard), or 24 hours (expedited)

Step 5: Review, Approve & Activate

What to do: Review all documents, make corrections if needed, and sign off.

You get:
- All documentation in editable format
- A final compliance certificate
- Print-ready label PDFs
- Your Fluxy GPSR Responsible Person appointment letter

Timeline: 1–2 days

Step 6: Print & Relabel (with Our Partner Discounts)

What to do: Arrange label printing and application.

Your options:
- Use one of Fluxy's certified printing partners (you receive exclusive discounts)
- Work with your existing print vendor using our label files
- Self-print and apply in-house

File formats: High-resolution PDFs optimized for standard label stock, QR codes, and safety pictograms.

Timeline: 3–14 days (depending on volume and partner)

Step 7: Update Marketplace Listings & Launch

What to do: Upload compliance information to Amazon, Shopify, eBay, or retailers.

Required on each platform:
- Product safety images (showing labels, CE marking, warnings)
- Instructions for Use PDF (in local language)
- Responsible Person contact details
- Product identifiers (model, batch, serial number)
- Manufacturer and importer information
- Safety warnings and age restrictions (if applicable)

For Amazon specifically:
- Log into Seller Central → Account Status → Compliance
- Upload up to 6 images in JPG format (filename: ASIN.PS01 through ASIN.PS06)
- Include Instructions for Use in PDF format
- Submit Responsible Person email and details

Timeline: 1 day (once files are ready)

Why This Matters Right Now (Holiday 2024–2025)

Retailers and marketplaces are actively enforcing GPSR as of December 13, 2024. Non-compliant products are being delisted. Manufacturers are losing Christmas and New Year sales because their documentation isn't ready.

Don't let that be you.

With Fluxy.One GPSR Shield, you skip the legal headaches, avoid delisting, and stay compliant while your competitors scramble.

A Final Note: You're Not Alone

GPSR is complex. It's designed that way—to protect consumers. But it doesn't have to feel overwhelming.

Fluxy.One exists because we believe compliance shouldn't be a barrier to growth. It should be a competitive advantage.

By getting GPSR right, you:
- Win tenders that require proven compliance
- Build trust with retailers and regulators
- Protect your brand from recalls and fines
- Access the entire EU market without friction
- Keep selling during the holiday rush

Ready to Get GPSR-Compliant?

Start your quick compliance check: Verify your product scope and get a personalized roadmap in 10 minutes.

Questions? Our compliance team is ready to help—whether you're selling on Amazon, building your own Shopify store, or working with traditional distributors.

Don't let GPSR stop your European growth. Let's get you compliant, fast.

Fluxy.One GPSR Shield is built for manufacturers, importers, e-commerce sellers, and brands scaling across the EU.

GET YOUR FREE COMPLIANCE AUDIT & QUOTE

Official References & Resources for GPSR Compliance

Official EU Regulation & Legal Documents

EU Regulation (EU) 2023/988 - General Product Safety Regulation (GPSR)
Full legal text

Replaces: Directive 2001/95/EC (General Product Safety Directive)
Effective Date: 13 December 2024

European Commission & Official Guidance

EU Trade & Market Access - GPSR Overview

EU Safety Gate Portal (mandatory marketplace registration)
- Formerly RAPEX (Rapid Alert System for Dangerous Products)
- Where online marketplace operators must register compliance contact points

European Commission - NANDO Database
- EU notified bodies and harmonised standards
- Reference standards for risk assessment (EN ISO 12100, EN ISO 26423, etc.)

U.S. Exporters & International Trade

U.S. International Trade Commission (ITC)
- Guidance for U.S. manufacturers exporting to EU

Amazon & Marketplace Compliance

Amazon Seller Central - GPSR Requirements
- Navigate to: Account Status → Compliance
- Upload product safety documentation (ASIN.PS01-PS06 format)
- Instructions for Use (PDF)
- Responsible Person contact details

Amazon EU Seller Forums

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